Our Story

Bill Selig's journey in jewelry began with an eight-hour lesson in Bisbee, Arizona, transforming a passion for "pretty rocks" into a thriving business. Starting with basic tools and a plumber's torch, he crafted intricate silver filigree pieces that would launch a career spanning nearly five decades.

Rooted in the values of integrity and craftsmanship learned from his father, Bill built a jewelry store that goes beyond selling beautiful pieces—it's about creating meaningful connections with customers and nurturing a talented team. From his first storefront in Windsor to his current location in Simsbury, Bill has remained committed to his original vision: creating exceptional jewelry while maintaining the highest standards of quality and personal service.

"Integrity is the true measure of excellence: honor every promise, deliver with precision, and let every customer leave knowing they've experienced something extraordinary."
—Bill Sēlig

Susan Waite is a dedicated and versatile associate, having worked here for 22 years in various roles including bookkeeper, sales floor worker, advertising manager, currently serving as Bill's assistant. Susan feels that her co-workers are just like extended family. She is known for her flexibility and comprehensive understanding of the business, valuing workplace relationships and the diversity of her job responsibilities. Wearing many hats throughout the years, she appreciates custom jewelry designs and enjoys seeing the creation of our new jewelry lines. An avid reader with a passion for mysteries and romance novels, Susan is a Kindle enthusiast. Her professional journey began in the early 2000s when a manager she knew outside of work recommended her for a bookkeeping position, and she has remained a loyal and integral part of the team ever since.

Susan's favorite quote is "Do unto others as you would have them do unto you," which she says was instilled in her at an early age and is a principle she lives by.

Gail Gerardi Alzmann is a dedicated jewelry professional with a passion for both the art and science of gemstones. Since joining the jewelry store in 2001, Gail has become a cornerstone of the team, drawing on her extensive background in sales and her prestigious GIA certification in diamonds from the Gemological Institute of America. Her expertise in appraisals, honed since 2008, is matched by her love of mathematics and meticulous attention to detail, ensuring every piece is evaluated with precision and care.

Gail is known for her warm, personal relationships with customers, many of whom return to her for life's milestones, from engagement rings to family celebrations. She believes in the importance of ethical service, customer happiness, and maintaining the store's welcoming, community-focused atmosphere even as it evolves to attract a wider range of clientele. Outside of work, Gail enjoys spending time with her four beloved dogs, reading mysteries and medical journals, and cherishing her 31-year marriage. Her favorite motto, "This is no dress rehearsal," reflects her resilience and positive outlook, qualities that have guided her through personal challenges and made her a trusted, compassionate presence both in the store and in her community.

Gabriella Marie Hart is a dynamic sales associate at Bill Sēlig Jewelers, bringing passion and precision to her role since November 2024. Gabby has developed exceptional communication skills and a keen eye for detail, particularly enjoying the process of helping customers find or restore meaningful pieces of jewelry. With a love for gemstones like tanzanite and peridot, and an appreciation for the stories behind each piece of jewelry, Gabby represents a fresh, enthusiastic approach to the timeless art of jewelry sales.

Currently a high school student taking AP Psychology, Gabby is fascinated by the interpersonal dynamics of sales and loves organizing the store's inventory. Outside of work, she manages a girls' hockey team and cherishes time with her family and friends.